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The role of attention to explain the effects of food commercials on food intake.


- candidate number14416
- NTR NumberNTR3864
- ISRCTNISRCTN wordt niet meer aangevraagd.
- Date ISRCTN created
- date ISRCTN requested
- Date Registered NTR20-feb-2013
- Secondary IDsASCoR-u-2011-103 UvA
- Public TitleThe role of attention to explain the effects of food commercials on food intake.
- Scientific TitleAttentional bias as possible moderator for the effects of food advertisement on actual food intake among children.
- ACRONYM
- hypothesisWe expect that attentional bias is a possible moderator of the effects of food advertisement on food intake among children.
- Healt Condition(s) or Problem(s) studiedOverweight, Obesity, Food intake, Children, Attention, Advertisement
- Inclusion criteriaChildren between 6-12 year old.
- Exclusion criteriaChildren that are allergic to the test food.
- mec approval receivedyes
- multicenter trialno
- randomisedyes
- masking/blindingDouble
- controlActive
- groupParallel
- Type2 or more arms, randomized
- Studytypeintervention
- planned startdate 20-mrt-2013
- planned closingdate5-mei-2013
- Target number of participants200
- InterventionsThe children will play an advergame (promoting nonfood or food) and afterwards they can snack from different bowls containing food items. Via an eye-tracker eye movements are measured to indicate attentional bias to food cues.
- Primary outcome1. Calorie intake;
2. BMI;
3. Attentional bias.
- Secondary outcome1. Brand recognition;
2. Brand preferences;
3. Brand attitude.
- TimepointsDirectly after the food commercial we will measure calorie intake.
- Trial web siteN/A
- statusplanned
- CONTACT FOR PUBLIC QUERIESDrs. Frans Folkvord
- CONTACT for SCIENTIFIC QUERIESDrs. Frans Folkvord
- Sponsor/Initiator Radboud University Medical Center Nijmegen
- Funding
(Source(s) of Monetary or Material Support)
Radboud University Medical Centre Nijmegen
- PublicationsN/A
- Brief summaryFood advertisement have a positive effect on food intake among children. After seeing a food commercials children eat more, especially energy-dense snacks. That there is an effect of food commercials on food intake has been found very often, but the individual susceptibility to food advertisement is still an underexplored area. The main research question in this study is to what extent children are influenced by these food commercials and which psychological mechanisms can explain the differences between children. In this study we want focus on whether attentional bias is related to the individual susceptibility to food advertisement among children. Nowadays, food products are marketed more often on the internet. One form of this new marketing are advergames, which are online games with branded content. The effect of these advergames have been found in earlier studies. We want to examine whether attentional bias can function as a moderator for this effect.
- Main changes (audit trail)
- RECORD20-feb-2013 - 10-mrt-2013


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